Renault Eurodrive

For over 50 years Renault Euro-drive Program has been assisting travellers with their transportation needs when visiting Europe by offering an alternative to the traditional long term car rental with a short term lease. The Official Renault partnered with IPWebMedia to unify their visual brand narrative, and messaging through content and strategy.

Process

GATHERING INFORMATION

PLANNING

DESIGNING

CONTENT WRITING

DEVELOPMENT

TESTING, REVIEW & LAUNCH

MAINTENANCE

View the site

http://driverenaulteurope.com

A Site Designed for Storytelling

This stage, the stage of discovering and researching, determines how the subsequent steps will look like. The most important task at this point is to get the clear understanding of your future website purposes, the main goals you wish to get, and the target audience you want to attract to your site. Such kind of a website development questionnaire helps to develop the best strategy for further.

amnesty international

Compatible On All Devices

Adaptive design first identifies the device loading the page, then generates and serves a version of the page designed for that kind of device. This requires a lot of careful set up and includes an additional server back-and-forth call to identify the device, so it’s slower than most options. This responsive format development is even more important because Google takes "the mobile devices compatibility" into account, as one of the variables to rank sites in searches. So, those who do not adhere to a responsive design are clearly harmed. The final result, after this partnership between Renault Eurodrive and IPWebMedia, is a website where it is easier and more appealing to browse, with better usability, and with more potential to grow among its target audience.

amnesty international mobile

LET’S WORK TOGETHER

We’re committed to making great work with great clients. In need of strategy, design, content or web development services?

Contact now