Noho 5500

The NOHO5500 luxury Residential Property partnered with IPWebMedia to unify their visual brand narrative, and messaging through content and strategy. With properties in Los Angeles, Beverly Hills and Orange County, it was important for the NOHO5500 brand to be highlighted, in addition to showcasing the culture and personality behind each locale. IPWebMedia created a visual narrative that integrated with the content strategy, integrating a custom and unique web design platform across all devices.









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A Site Designed for Storytelling

This stage, the stage of discovering and researching, determines how the subsequent steps will look like. The most important task at this point is to get the clear understanding of your future website purposes, the main goals you wish to get, and the target audience you want to attract to your site. Such kind of a website development questionnaire helps to develop the best strategy for further

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Compatible On All Devices

Adaptive design first identifies the device loading the page, then generates and serves a version of the page designed for that kind of device. This requires a lot of careful set up and includes an additional server back-and-forth call to identify the device, so it’s slower than most options. This responsive format development is even more important because Google takes "the mobile devices compatibility" into account, as one of the variables to rank sites in searches. So, those who do not adhere to a responsive design are clearly harmed. The final result, after this partnership between NOHO5500 and IPWebMedia, is a website where it is easier and more appealing to browse, with better usability, and with more potential to grow among its target audience.

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